The Amazon docuseries, All or Nothing: Tottenham Hotspur, directed by Anthony Philipson and produced by 72 Films, has a purpose that can’t be ignored. You can hear a small Gollum whispering in your ear: “Like us,” it says. “England’s biggest newest stadium,” it says. “José Mourinho is really a good guy,” it says.
Wait, stop. Run that by me again? And that’s a thread that ran through my mind the whole series: why would Tottenham create over 7 hours of promo for José Mourinho, the once-adored, now-maligned former (FIFA 2010) best manager in football? Simply put, it’s all about global branding.