Many wordpress pundits tell you that to draw visitors, you need a compelling front page, also known as a landing page or home page. I was using the default wordpress home page of the most recent posts.
It turned out that to create an attractive static front page, I had to transition from the WordPress Twenty Sixteen theme to Twenty Seventeen. This gives me full-width page templates for the front page, so that I do not get the top or side menus. It was also necessary to go full-width in order to use a page builder like Elementor.
Elementor is an exceptionally powerful free WordPress plugin. It has templates to create some very elegant webpages, which I obviously eschewed in favor of being more densely packed and informative, with few images. I apologize for the choice of colors, but the color picker in Elementor is not as controllable as Adobe. After a certain amount of frustration, I gave up and settled.
I also came across a bug in the use of tabs, and I wish Elementor used relative links within wordpress. I also discovered that the Elementor full-width static front page does not render the Google Analytics and Adsense tracking codes in header.php. I instead had to insert those tracking codes into the header of the new front page.
But other than that, I found the Elementor Page Builder plugin helped me create something different and surely more eye-catching. I’m going to track my google analytics to see how these changes affect my website traffic.
As always, if you have a question, use the Contact Me page.